By Jessica Flores (Guest Post)
Category: Brand History
Tags: Focus Rich Clothing, Focus Rich, origin story, Medium feature, EveryoneLovesIce, hip-hop fashion, NFT streetwear, LA streetwear, luxury fashion, streetwear movement, digital fashion
🔥 From a Hollywood Night to a Global Movement: The Focus Rich Clothing Origin Story
Focus Rich Clothing was recently profiled in Medium in an article titled “Unveiling the Birth of Focus Rich Clothing: A Tale of Hip-Hop, Wealth, and Streetwear.”
The piece details how a chance meeting on Melrose Avenue during a rap album release party brought together EveryoneLovesIce, a hip-hop songwriter, and a group of Beverly Hills creatives. The result? The birth of what would become the world’s first NFT streetwear brand.
Founded on a shared love for hip-hop and a forward-thinking vision, Focus Rich blended urban fashion, cryptocurrency, and media culture to create a brand that now resonates with tastemakers around the globe.
The article highlights how Focus Rich has become more than just a label — it’s a mindset and a movement. From co-signs by platinum-selling artists to collaborations with major brands, Focus Rich Clothing continues to inspire people to “Stay Focused. Get Rich.”
📰 Read the full article on Medium:
👉 Unveiling the Birth of Focus Rich Clothing