By Derrick Green (Guest Post)
Category: Media Recognition
Tags: Focus Rich Clothing, Focus Rich, The Hype Magazine, King Von, hip-hop fashion, streetwear culture, DJ Paul, Young Dolph, Nicki Minaj, YBN Nahmir, rising streetwear brands, LA streetwear
🔥 Focus Rich Clothing Featured in The Hype Magazine
Focus Rich Clothing was recently spotlighted in The Hype Magazine in an article titled “King Von: The Game Changer Behind Focus Rich Streetwear’s Rise.” The feature honors the late rapper’s powerful influence—not just in hip-hop, but also in fashion.
Back in his come-up days, King Von was sent some early Focus Rich samples. He rocked the brand onstage and even gave them a shoutout during a performance. That moment lit the fuse. The co-sign quickly caught the attention of fans, industry insiders, and platinum artists alike.
Von’s support helped Focus Rich Clothing earn credibility at the street level—before names like DJ Paul, Young Dolph, Nicki Minaj, XXXtentacion, and YBN Nahmir began supporting the brand too.
Though a formal collab with Von never came to be, his early belief in the brand helped push Focus Rich to where it is today: one of the fastest-rising names in hip-hop streetwear.
📰 Read the full article in The Hype Magazine:
👉 King Von: The Game Changer Behind Focus Rich Streetwear’s Rise